Once you’ve got a bite, it’s time to show your prospect exactly what your product can do. This is where video selling can be particularly helpful; product demonstrations have become an increasingly popular way to utilise videos in the sale process. It’s got a number of benefits — for one, you don’t need to take up your time by doing it in person or online. Rather, you can simply provide the prospective client with a clip that they can view at their own leisure and share amongst other stakeholders in the buying process. Everyone benefits, and it enables you to visualise the processes that otherwise can’t be replicated in text or other forms. It also allows you to tell a story in an engaging and informative way while demonstrating your transparent processes. And while you can personalise the clip if you want, it also means you have the footage handy for every future client you engage with too.