Chances are good that you’ve already heard about the merits of video selling, an important tool for selling to prospects that are more likely than ever to be remote or only accessible through virtual channels.

But digital fatigue is setting in and the competition for their attention is fierce. Personalizing messages has become a critical way to stay ahead of the competition and recreate some of the best elements of in-person selling – and even create a few new advantages that you don’t have in person. 

Take a look at the infographic below to see why personalization has become a crucial part of virtual selling, how to do it, and real-world examples to help you put it into practice.