So you want to create a 30-second explainer video — something short, sharp and super impactful. Something to help people understand the value of your brand, product or service, but without overwhelming them with content. Something to make people sit up, lean forward and get in touch to learn more. Sound good?

Amazing! Then this blog’s for you. We’ll be covering everything you need to know about 30-second explainer videos; from what they are to their strengths, weaknesses and use cases, as well as pre-production considerations, and finally, six effective types of 30-second explainer videos. So… Let’s get started!