In summary

If 85% of brands have done video crowdsourcing, why not you too? It’s popular not just because it’s trending, but because it’s actually effective.

Aside from getting ideas straight from customers, fans, or the “people on the ground”, and therefore making the videos look and feel real and authentic:

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• It offers variety. By the thousands.

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• It’s one-seventh cheaper than traditionally produced ads.

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• It’s like a box of chocolates, you’ll never know what you’re going to get, but lucky you if it’s an actual Academy Award-winning filmmaker who’s already probably tired of the glitter and glamour of Hollywood…

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• Projects can be done in a span of two weeks to a month.

What makes for a successful crowdsourcing project?

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• Defined boundaries. The target and expectations must be clear. “If you can’t measure it, you can’t improve it” right?

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• Set the bar high. To attract out-of-the-box thinkers, your challenge must be odds defying.

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• Make it easy for people to join. A wise man once said, “The more, the many-er.”

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• Encourage teams and networks to participate. This is related to number two. If the project is highly complex and monumental, no one is expecting an individual, not even a super genius to solve it.