In summary

LinkedIn video might be coming in a bit late in the game, but the delay could be worth the wait in light of its potential gains for marketers.

Why is LinkedIn video a big deal?

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  1. It’s already segmented for professionals and business people. Studies show that these segments watch and share business-related videos exclusively on business-related sites. What could be more business-like than LinkedIn?

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  2. Video is catching up with text content as the decision-makers’ content of choice. And as the younger set comes up the corporate ladder, video consumption will just increase and may even eclipse the preference for texts.

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  3. LinkedIn’s analytics is business-centric. It offers businesses relevant insights on their content’s performance within the platform, industry, and even against the competition.

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